EXPERIENCE

EXPERIENCE was a sustainable tourism project to boost visitor numbers in autumn and winter with inspirational local experiences.

As part of the project, EXPERIENCE (led by Norfolk County Council) and the Norfolk Coast Partnership teamed up to offer some free Dark Skies Festival events in 2022/23.

Plus, our activity planner, Be Norfolk, also originated from EXPERIENCE.
This interactive website showcases a range of authentic Norfolk experiences. Coastal activities that feature on there include: Lost Worlds of Ice and Mammoths; Driving a Norfolk Steam Train; Wartime Spies, a Windmill and Winston; and Norfolk Landscape Photography Workshops.

EXPERIENCE achievements in Norfolk:

• EXPERIENCE offered training and networking to hundreds of local organisations and people, including some with niche skills, such as foresters and artisans. This led to the creation of 350 experiences, and 100 themed itineraries (of which 33% are accessible).
• Autumn and winter events supported by EXPERIENCE attracted more than 174k visits, generating an estimated £12.1 million in local spend
• The EXPERIENCE strategy is an experiential tourism model for destinations across the world to use and tailor

EXPERIENCE was a €24.5 million EU-funded project that involved Norfolk and five other areas in England and France.